Digital signage is essentially a point of purchase electronic display placed indoors or outdoors of a business premise, where-in the products, brands, and services of the business are conveyed through a marketing message. However, digital signage displays today encompass the entire spectrum of government and non-government enterprises which include Health Care, Education and Public Transit systems.
Which businesses can use digital signage?
Digital Signage Solutions are for the following:
- Quick Service Restaurants (QSR) : Fast Food restaurants, Multi-cuisine Restaurants, Snack bars, Beverages Restaurant, Confectionery & Bakeries : these businesses use digital signage to maximum effect. Mostly placed indoors, the menu board facilitates dynamic dimensions of content update and alterations
- A Salon, Spa or a Beauty parlor : Ideally, the service offerings can be showcased on a digital screen or Menu Board with images & graphics
- Gymnasiums : the logo or brand name of the company can be displayed on a digital board along with a summary of their services
- Car Repair or a Garage : Branding the name of the garage through digital signage have proved to be most effective. Provides good impact on brand recall and retention.
- The Hospitality industry including Hotels, Resorts & Motels: Hotels usually have multiple digital signage boards. One atop their property and one or many indoors. The signage boards are used both as advertisement of their services as well as ‘destination specific’ indicators indoors.
- Public Transit Systems ie, Airports, Railway stations & Bus Terminals, where-in the touch screens display transit points and schedules of flights, trains & busses. Also, a menu board at their Food Court / Canteen premises.
- Multiplexes & Malls : the giant plasma screens with bold letterings light up the premises indoors and outdoors . Added to this videos and moving images induce a spectacular effect. The impact of which is increased footfalls and sales.
- Corporate Offices and Government properties : Wayfinding and Navigation facilities by digital signage has evolved ensuring better viewing facilities by employees and customers.
- Educational Institutes: Faculties and students utilise digital signage to make education more convenient and motivating
- Health Care : digital signage helps in providing better information to the medical fraternity and the patients on – schedules, medicine availability and diagnostics.
- Any Retail shop wishing to convey a marketing message to entice and draw in customers.
Today, there are hardly any businesses which have not adapted to digital signage advertising and display in some form. In fact, businesses not having a digital signage is perceived as quaint and old-fashioned. The days of digital billboards and kiosks have given way to digital advertising on the premises signalling the shift from ‘nice-to-have’ to ‘must-have’. The primary objective of deploying digital signage by a business is to increase sales by way of delightful engagement with customers.
