Tag: How digital signage helps to grow a business

What is digital Signage?

Future Trends in Digital Signage Helps you to prepare for tomorrow

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  • With more and more companies converging into the digital signage bandwagon, it becomes obvious that this puts pressure on the hardware and software technologists to innovate and come up with more economical and more user-friendly systems.
  • We have seen that the computer as a stand-alone device can deliver digital sjgnage content.
  • It is usually the needs of the business that determine the investment. In this regard, most businesses face a challenge when they estimate ROI and speculate on the bottomline.
  • However, it is expected that the current hardware devices will take digital signage to the next level. In the usage of digital signage most businesses quite naturally aim to lower costs while delivering the best visual content.  

Currently, the computer, the media player and the digital screen or a Tv involves a cost , and the prices of each may vary significantly. In most cases businesses have at least one or more of these hardware already in use with them, although  the sustainance and the optimum allocation of resources remain a challenge.

THE FUTURE

  • Artificial Intelligence will decide what and where to display on a digital screen
  • Data will be the core and the data processing will make the difference
  • Content will remain king

Digital signage is the most effective way to tie together people from diferent walks of life into a community, where-in they will have access to an abundance of infomation easily and quickly. This will further fine-tune customer profiling based on psychographics, and product offers catering to each profile. For example, in a quick service restaurant, a customer will be offered food or beverages choices based on data on his health and diet goals. This will allow for quicker customer choices and more efficiency in catering.

Benefits of Digital Signage

Benefits of Digital Signage See your business grow quickly !

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How does digital signage increase sales

Digital signage solutions

The following are the benefits of digital signage from the point of view of the business owner:-

  • Digital signage advertising presents the most dynamic and yet the most cost-effective form of advertising. It has eclipsed all the other major media vehicles ie, print, television, out-of-home media and the internet when it comes to customer engagement and sales.
  • Digital signage entices & engages new customers quicker and more effectively due to its  appealing content, bright & bold digital graphics, videos and moving images.
  •   Digital signage provides the latest and updated offerings of the busienss,ie, a restaurant owner can advertise a special item or a combination of items on a particular day to increase his sales. Similarly, a Salon owner can advertise for specialised services for a particular duration.
  • Installation of Digital Signage is easy and very cost-effective. The only hardware investments that will be required by a business owner is an LED screen and a computer, and they are getting cheaper by the day.
  • Digital Signage Technology facilitates a single admin to monitor, modify, or edit multiple screens placed in multi-location shops /chains – within the same city or anywhere.
  •  Digital signage provides variable options for content design. Online companies such as Signmenu offer a bouquet of template and playlist servises including custom designs
  • Digital Signage provides a ‘feel good’ factor to the business. Hence, the suppliers and other vendors of the business like to be associated with a business which is open to new ideas and can innovate and create a perception of a ‘happening’ business.
  •    In Quick-Serving-Resraurants (QSR ) the digital menu boards decrease waiting time to a good 35%. This reflects quicker ordering and coordination of the services, thereby increasing sales.

Other technology related benifits of digital signage

Touch Screen Kiosks : Mostly used by retailers to provide in-store guidance to customers, self service credit applications and advertisement of product line extensions. These are also installed by private sector offices and hotels to enable employees and customers an array of benefits such as wayfinding systems, loyalty programs, announcements and numerous corporate engagements.

How to install a digital signage

Application Options If your business needs it, go for it !

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Update menu board anytime and remotely

Update menu board anytime and remotely

For Quick Service Restaurants (QSR) Menu boards generally project a dynamic business. Items, services and graphics may need to be added or edited on a daily basis. Digital signage software helps you to do the needful. If , for example, you are away for a holiday  with your family in the Bahamas and your restaurant menu board in New York needs to be updated – this can easily be done through your computer .

Manage menu from multiple location

Manage multiple location

Another marvel of digital signage software. Multi-location  menu boards of shops/stores/restaurants can  be monitored by a single admin system . Assuming that you have done the modifications on the template saved in your computer, the single admin system updates the incremental change and uploads the same onto the display screen. In fact, Sign Menu’s ‘cloud based programme’ enables you to monitor & manage your multi-location digital screens without you even being physically present at the business sites.

Use video menu without internet

Tv screen or a Digital screen can run content / video even without internet access

Ideally, when you use the basic hardwares comprising  of a computer and a Tv Screen, an internet connection is neccesary. However, if it so happens that your internet connection blanks out in the middle of a digital run, you need not worry. The URL’s stored on the computer’s brower will enable the Tv or a digital screen to continue running. In case of a digital screen, a memory stick or pendrive will do just fine.

Digital signage with no hardware, no startup cost

No Hardware, No startup cost !   

The best part of digital signage technology is that it obviates the need for any additional hardware, save the computer and a digital screen, one or both of which you possibly already have. Recent software advancements have facilitated addtional features on the digital screen and the computer whereby, most of the funtions of the media player have been distributed among the two. Hence, while the importance of the media player cannot be discounted, for small and medium sized businesses who have shoe-string advertisemnt budgets, purchase of a media player is not mandatory for digital signage advertising.Complete digital signage solutions from SignMenu

How to install a digital signage

Complete digital signage solutions from SignMenu

Minimum requirements:
SignMenu + Signage screen / TV + Memory stick

  • Create your menu board design from SignMenu
  • Copy the menu board to a memory stick
  • Place the memory stick onto screen/TV
  • Display the content

Benefits:

  • Cost effective: Only screen and a memory stick needed.
  • Low maintenance: Any non technical person can design and handle this application without any hassle.
  • Huge template gallery and designer support provided by SignMenu. For more please log on to www.signmenu.com

SignMenu cloud solutions:
SignMenu + Smart TV with browser + Internet connection

  • Create your menu board design from SignMenu
  • Copy the URL and paste the URL to the browser
  • Display the content

Benefits: 

  • Instant content update
  • You do not need to download
  • Physical presence on business site not mandatory. Can  be operated from anywhere. For more please log on to www.signmenu.com
What is digital Signage?

What is digital Signage? It’ll blow your mind.

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Digital signage is essentially a point of purchase electronic display placed indoors or outdoors of a business premise, where-in the products, brands, and services of the business are conveyed through a marketing message. However, digital signage displays today encompass the entire spectrum of government and non-government enterprises which  include Health Care, Education and Public Transit systems.

Which businesses can use digital signage?

Digital Signage Solutions are for the following:

  • Quick Service Restaurants (QSR) : Fast Food restaurants, Multi-cuisine Restaurants, Snack bars, Beverages Restaurant, Confectionery & Bakeries : these businesses use digital signage to maximum effect. Mostly placed indoors, the menu board facilitates dynamic dimensions of content update and alterations
  • A Salon, Spa or a Beauty parlor : Ideally, the service offerings can be showcased on a digital screen or Menu Board with images & graphics
  • Gymnasiums : the logo or brand name of the company can be displayed on a digital board along with a summary of their services
  • Car Repair or a Garage : Branding the name of the garage through digital signage have proved to be most effective. Provides good impact on brand recall and retention.
  • The Hospitality industry including Hotels, Resorts & Motels: Hotels  usually have multiple digital signage boards. One atop their property and one or many indoors. The signage boards are used both as advertisement of their services as well as ‘destination specific’ indicators indoors.
  • Public Transit Systems ie, Airports, Railway stations & Bus Terminals, where-in the touch screens display transit points and schedules of flights, trains & busses. Also, a menu board at their Food Court / Canteen premises.
  • Multiplexes & Malls : the giant plasma screens with bold letterings light up the premises indoors and outdoors . Added to this videos and moving images induce a spectacular effect. The impact of which is increased footfalls and sales.
  • Corporate Offices and Government properties : Wayfinding and Navigation facilities by digital signage has evolved ensuring better viewing facilities by employees and customers.
  • Educational Institutes: Faculties and students utilise digital signage to make education more convenient and motivating
  • Health Care : digital signage helps in providing better information to the medical fraternity and the patients on  – schedules, medicine availability and diagnostics.
  • Any Retail shop wishing to convey a marketing message to entice and draw in customers.

Today, there are hardly any businesses which have not adapted to digital signage advertising and display in some form. In fact, businesses not having a digital signage is perceived as quaint and old-fashioned. The days of digital billboards and kiosks have given way to digital advertising on the premises signalling the shift from ‘nice-to-have’ to ‘must-have’. The primary objective of deploying digital signage by a business is to increase sales by way of delightful engagement with customers.