With options of visual and audio-visual presentations, you can present your salon’s logo, brand name & offerings on the digital screen effectively.
A digital signage is visually compelling: it engages, entertains and informs
Videos on a digital screen create an awesome impact
Enables Multi-location management by a single admin
The most cost -effective media platform for the salon business Easy installation & operations
THOUSANDS OF MENU BOARD TEMPLATES
Excellent creatives Conceived by professional designers
If you log on to SignMenu marketplace, you will see a wide spectrum of templates from the Gallery offered – all free of cost ! You may choose a template that best fits your marketing message . SignMenu also offers the facility of modifying, editing or altering the templates as per your requirement, and assist you online in publishing the content onto your digital screen. A little knowlege in HTML on your part ( or someone who does) would help upload the final design onto your digital screen.
Starting a new Digital Signage board? We’ll help you figure out your digital signage needs & budget
VIDEO INTEGRATION
The following footage on a digital screen can tantalize anyone’s taste buds, and will have a compelling impact on your potential target customers – it will attract, allure, appetize and entice them to check out your savory delicacies. And be rest assured. Your sales will zoom northwards quickly !
PLAYLIST
A playlist of your Barber shop enables a schedule ( or prioritisation) of the different types of Barber which the digital screen will play one by one for your customers. Hence, you may highlight a special item on offer repeatedly or at select intervals, and the digital screen will showcase the same to your customers.
Digital Signage boards generally project a dynamic business. In the case of hotels and resorts, digital signage presents the name – the brand value – the reputation of the property apart from advertising its services, facilities & amenities. For these businesses, Signmenu provides an unique digital software solution for the hotel owner, whereby the hotel owner can access and monitor his digital advertising without even being present on the premises.
Manage multiple locations
Multi-location hotels and resorts normally present the numerous facilities / amenities which may be variable ie, a hotel on a sea beach may have a different set of facility offerings than a hotel of the same chain housed on a hill station. A marvel of digital software technology today is that the digital advertising of these multi location properties can be monitored by a single admin . Just one computer, is all a hotel owner needs to monitor and update content onto the digital screens of the hotels in different geographical locations. This is the unique ‘Cloud Based Programme’ initiated by Sign Menu.
No Hardware, No startup cost !
The best part of digital signage technology is that it obviates the need for hardware. Or rather, it entails the use of minimum hardware – only by way of a digital signage screen or a smart tv. A hotel owner can coordinate his entire digital advertising inputs and outputs through only a computer . Even the use of a media player is optional.
Run without internet access
For a hotel or a resort, it’s name determines it’s brand value and reputation. Hence, it is imperative for hotel owners to advertise the name of it’s hotel at all times. Today, digital signage technology entails essentially a computer and a digital screen. If for any reason the internet service blanks out temporarily, the digital screen will keep running and can be monitored by the computer. Alternatively, a pen drive or a memory stick can also light up the digital screen with as much glittering effect.
Today, digital signage is ubiquitous. The glittering digital menu boards literally add effervescence to the illumination within the restaurants’ premises and beyond. And the challenge to surprise the potential customer never ceases.
For the
restaurateur though, at the end of the day, it’s all about sales. About
bottomlines. About survival. And digital menu boards, when they first arrived,
were a means to these ends. Subsequently, when these scintillating digital menu
screens began to make an impact, there was a need to position and differentiate
each business further in order to make way further progress. Else, how would
Harry’s Burgers bring in more customers than Tom’s Burgers, with both
restaurants serving the same locality within the same city ?
There upon,
enters the video age to bring up the next level in digital signage. An audio-visual
film with dynamic images of the savory food menu began to be perceived as the
ultimate way to entice customers by evoking their taste buds with appetizing
visuals.
Of course,
technology has helped. And evolved. In an effort to attract more attention and
increase effectiveness, venders of digital signage have rapidly enhanced
features and capabilities for these displays. For example, displays have moved
from simple 2d screens to 3d auto-stereoscopic screens, screens featuring
multimodal forms of interaction are replacing static displays, and display-only
screens are being replaced by displays capable of recognizing user
characteristics. The dynamic digital menu board today combines digital signage
with the power of video.
Consumers, however, might be experiencing information overload characterized by exhibiting signs of display blindness, messaging fatigue and less optimal decision making.
Previous studies have shown that the use of video in digital signage can capture attention. Recent studies have examined how the use of video food ads in digital menu boards can influence more healthful eating choices. Methods included laboratory studies, eye-tracking studies and field studies where the effects of rotating images of healthful and less healthful food dishes were compared.
An Illustration : More Healthful Foods Vs Less Healthful foods
More healthful
Baked potatoes/Chicken Pizza/Grilled Chicken/Garden Salad/Grilled Chicken Sandwich/ Raw vegetables with baby carrots, celery, broccoli and cauliflower.
Less Healthful
French Fries/ Chicken Pepperoni pizza/Breaded Chicken/Breaded Chicken sandwich/Garden salad with Cheese and ranch dressing/ Raw vegetables with ranch dip.
With both sets of foods being similar, the restaurateur would have to make a judicious decision as to which food items to display in a video and which would bring in more sales.
Other Video Illustrations
Khazina Food Chain : In one outlet as many as six digital menu boards have been placed on the wall inside the restaurant. The video menu boards were dislayed in such a way as to display dynamic images alternately in all the six menu boards. The dynamic images displayed different items as in pizzas, curries, burgers, chicken kebabs, wraps, fried chicken and much more.
Burger king, the fast food giant, has strategically placed its videos at drive-through points within its restaurant premises, wherein the brightly light, intrusive messages were hard to miss. The restaurant found that they could actually increase sales by almost 40%
McDonalds’ also has multiple digital screens strategically placed on the wall inside most of their premises. They have at least 4-5 screens adorning their walls. Each of these screens displays food items which are ready on the stocks real-time, that is, the up-sells.Customers who came in waste no time in ordering from the same and get the food items fresh. Ice creams, wraps, chicken, burgers and many others are appetizingly displayed on a video. Studies reveal that they are more into promoting their combo offers and pairings.
One of the most illustrious digital signage displays has perhaps been manifested in the sports arena. Signs outside the stadium would announce this week’s matchups. Once the fan passes through the entrance,the way-finding digital boards guide him towards his seat, the concession stands, the restroom, cafeteria and guest services.
Further, when the fan
is comfortably settled in his seat , the digital screens keeps him abreast of
the action on the field,entertaining him with details of the participants : of
their family, interests, hobbies and social work, along with their performance
on the field.
With options of visual and audio-visual presentations, you can present your restaurant’s logo, brand name & offerings on the digital screen effectively.
A digital signage is visually compelling : it engages, entertains and informs
Enables Multi-location management by a single admin
The most cost -effective media platform for the salon business
Easy installation & operations
THOUSAND’S OF MENU BOARD TEMPLATE
Excellent creatives Conceived by professional designers
If you log on to SignMenu marketplace, you will see a wide spectrum of templates from the Gallery offered – all free of cost ! You may choose a template that best fits your marketing message . SignMenu also offers the facility of modifying, editing or altering the templates as per your requirement, and assist you online in publishing the content onto your digital screen. A little knowlege in HTML on your part ( or someone who does) would help upload the final design onto your digital screen.
Starting a new Digital Signage board? We’ll help you figure out your digital signage needs & budget
PLAYLIST
A playlist of your Berger shop enables a schedule ( or prioritisation) of the different types of Bergers which the digital screen will play one by one for your customers. Hence, you may highlight a special item on offer repeatedly or at select intervals, and the digital screen will showcase the same to your customers.
Menu boards generally project a dynamic business. Items, services and graphics may need to be added or edited on a daily basis. Digital signage software helps you to do the needful. If , for example, you are away for a holiday with your family in the Bahamas and your restaurant menu board in New York needs to be updated – this can easily be done through your computer.
Manage multiple location
Another marvel of digital signage software. Multi-location menu boards of shops/stores/restaurants can be monitored by a single admin system . Assuming that you have done the modifications on the template saved in your computer, the single admin system updates the incremental change and uploads the same onto the display screen. Infact, Sign Menu’s “cloud based programme’ enables you to monitor & manage your multi-location digital screens without you even being physically present at the business sites.
No Hardware, No startup cost !
The best part of digital signage technology is that it obviates the need for hardware. Or rather, it entails the use of minimum hardware – only by way a Digital signage screen or a Smart Tv. Therefore, you do not need to invest in a media player.
Run without internet access
Digital signage technology entails essentially a computer and a digital screen. If for any reason the internet service blanks out temporarily, the digital screen will keep running and can be monitored by the computer. Alternatively, a pen drive or a memory stick can also light up the digital screen with as much glittering effect.
