With options of visual and audio-visual presentations, you can present your Gym’s logo, brand name & offerings on the digital screen effectively.
A digital signage is visually compelling : it engages, entertains and informs
Videos on a digital screen create an awesome impact
Enables Multi-location management by a single admin
The most cost -effective media platform for the salon business
Easy installation & operations
THOUSANDS OF MENU BOARD TEMPLATES
Excellent creatives Conceived by professional designers
If you log on to SignMenu marketplace, you will see a wide spectrum of templates from the Gallery offered – all free of cost ! You may choose a template that best fits your marketing message . SignMenu also offers the facility of modifying, editing or altering the templates as per your requirement, and assist you online in publishing the content onto your digital screen. A little knowlege in HTML on your part ( or someone who does) would help upload the final design onto your digital screen.
Starting a new Digital Signage board? We’ll help you figure out your digital signage needs & budget
PLAYLIST
A playlist of your Gym enables a schedule ( or prioritisation) of the different types of exercices which the digital screen will play one by one for your customers. Hence, you may first wish to showcase Yoga and then the Zumba followed by Weight Training exercises at select or repeated intervals, and the digital screen will showcase the same to your customers.
Menu boards generally project a dynamic business. For a Gymnasium, pricing offers, discounts or loyalty programmes may form a part of its digital advertising from time to time. Digital signage software helps you to do the needful. If , for example, you are away on holiday with your family, you can monitor or update your digital screen by use of your computer only. You need not be present on the gym premises.
Manage multiple locations
Another marvel of digital signage software. Multi-location menu boards of gymnasiums or fitness centres can be monitored by a single admin system . Assuming that you have done the modifications on the template saved in your computer, the single admin system updates the incremental change and uploads the same onto the display screen. Infact, Sign Menu’s “cloud based programme’ enables you to monitor & manage your multi-location digital screens of your gyms since it is not possible for you to be present in all your business premises concurrently.
No Hardware, No startup cost !
The best part of ditital signage technology is that it obviates the need for hardware. Or rather, it entails the use of minimum hardware – only by way a digital signage screen or a Smart Tv which you may place on the premises of your garage or indoors. The use of a media player becomes optional as the URL’s stored in your computer can light up the signage screen after sun-down.
Run without internet access
Digital signage technology entails essentially a computer and a digital screen. If for any reason the internet service blanks out temporarily, the digital screen will keep running and can be monitored by the computer. Alternatively, a pen drive or a memory stick can also light up the digital screen with as much glittering effect.
Digital signage display for garage or car service business
THE DIGITAL PLATFORM
With options of visual and audio-visual presentations, you can present your car repair garage’s logo, brand name & offerings on the digital screen effectively
A digital signage is visually compelling : it engages, entertains and informs
Enables Multi-location management by a single admin
The most cost -effective media platform for the car repair / garage business
Easy installation & operations
THOUSANDS OF MENU BOARD TEMPLATES
Excellent creatives Conceived by professional designers
If you log on to SignMenu marketplace, you will see a wide spectrum of templates from the Gallery offered – all free of cost ! You may choose a template that best fits your marketing message . SignMenu also offers the facility of modifying, editing or altering the templates as per your requirement, and assist you online in publishing the content onto your digital screen. A little knowlege in HTML on your part ( or someone who does) would help upload the final design onto your digital screen.
Starting a new Digital Signage board? We’ll help you figure out your digital signage needs & budget
PLAYLIST
A playlist of your Hotel services enables a schedule ( or prioritisation) of the different types of visuals which the digital screen will play one by one for your customers. Hence, you may first wish to highlight the hotel’s room amenities, followed by the bar & restaurant, and then showcase the popular poolside – all at select intervals, and the digital screen will showcase the same to your customers.
Digital Signage boards generally project a dynamic business. In the case of hotels and resorts, digital signage presents the name – the brand value – the reputation of the property apart from advertising its services, facilities & amenities. For these businesses, Signmenu provides an unique digital software solution for the hotel owner, whereby the hotel owner can access and monitor his digital advertising without even being present on the premises.
Manage multiple locations
Multi-location hotels and resorts normally present the numerous facilities / amenities which may be variable ie, a hotel on a sea beach may have a different set of facility offerings than a hotel of the same chain housed on a hill station. A marvel of digital software technology today is that the digital advertising of these multi location properties can be monitored by a single admin . Just one computer, is all a hotel owner needs to monitor and update content onto the digital screens of the hotels in different geographical locations. This is the unique ‘Cloud Based Programme’ initiated by Sign Menu.
No Hardware, No startup cost !
The best part of digital signage technology is that it obviates the need for hardware. Or rather, it entails the use of minimum hardware – only by way of a digital signage screen or a smart tv. A hotel owner can coordinate his entire digital advertising inputs and outputs through only a computer . Even the use of a media player is optional.
Run without internet access
For a hotel or a resort, it’s name determines it’s brand value and reputation. Hence, it is imperative for hotel owners to advertise the name of it’s hotel at all times. Today, digital signage technology entails essentially a computer and a digital screen. If for any reason the internet service blanks out temporarily, the digital screen will keep running and can be monitored by the computer. Alternatively, a pen drive or a memory stick can also light up the digital screen with as much glittering effect.
With options of visual and audio-visual presentations, you can present your salon’s logo, brand name & offerings on the digital screen effectively.
A digital signage is visually compelling: it engages, entertains and informs
Videos on a digital screen create an awesome impact
Enables Multi-location management by a single admin
The most cost -effective media platform for the salon business Easy installation & operations
THOUSANDS OF MENU BOARD TEMPLATES
Excellent creatives Conceived by professional designers
If you log on to SignMenu marketplace, you will see a wide spectrum of templates from the Gallery offered – all free of cost ! You may choose a template that best fits your marketing message . SignMenu also offers the facility of modifying, editing or altering the templates as per your requirement, and assist you online in publishing the content onto your digital screen. A little knowlege in HTML on your part ( or someone who does) would help upload the final design onto your digital screen.
Starting a new Digital Signage board? We’ll help you figure out your digital signage needs & budget
VIDEO INTEGRATION
The following footage on a digital screen can tantalize anyone’s taste buds, and will have a compelling impact on your potential target customers – it will attract, allure, appetize and entice them to check out your savory delicacies. And be rest assured. Your sales will zoom northwards quickly !
PLAYLIST
A playlist of your Barber shop enables a schedule ( or prioritisation) of the different types of Barber which the digital screen will play one by one for your customers. Hence, you may highlight a special item on offer repeatedly or at select intervals, and the digital screen will showcase the same to your customers.
Digital Signage boards generally project a dynamic business. In the case of hotels and resorts, digital signage presents the name – the brand value – the reputation of the property apart from advertising its services, facilities & amenities. For these businesses, Signmenu provides an unique digital software solution for the hotel owner, whereby the hotel owner can access and monitor his digital advertising without even being present on the premises.
Manage multiple locations
Multi-location hotels and resorts normally present the numerous facilities / amenities which may be variable ie, a hotel on a sea beach may have a different set of facility offerings than a hotel of the same chain housed on a hill station. A marvel of digital software technology today is that the digital advertising of these multi location properties can be monitored by a single admin . Just one computer, is all a hotel owner needs to monitor and update content onto the digital screens of the hotels in different geographical locations. This is the unique ‘Cloud Based Programme’ initiated by Sign Menu.
No Hardware, No startup cost !
The best part of digital signage technology is that it obviates the need for hardware. Or rather, it entails the use of minimum hardware – only by way of a digital signage screen or a smart tv. A hotel owner can coordinate his entire digital advertising inputs and outputs through only a computer . Even the use of a media player is optional.
Run without internet access
For a hotel or a resort, it’s name determines it’s brand value and reputation. Hence, it is imperative for hotel owners to advertise the name of it’s hotel at all times. Today, digital signage technology entails essentially a computer and a digital screen. If for any reason the internet service blanks out temporarily, the digital screen will keep running and can be monitored by the computer. Alternatively, a pen drive or a memory stick can also light up the digital screen with as much glittering effect.
Today, digital signage is ubiquitous. The glittering digital menu boards literally add effervescence to the illumination within the restaurants’ premises and beyond. And the challenge to surprise the potential customer never ceases.
For the
restaurateur though, at the end of the day, it’s all about sales. About
bottomlines. About survival. And digital menu boards, when they first arrived,
were a means to these ends. Subsequently, when these scintillating digital menu
screens began to make an impact, there was a need to position and differentiate
each business further in order to make way further progress. Else, how would
Harry’s Burgers bring in more customers than Tom’s Burgers, with both
restaurants serving the same locality within the same city ?
There upon,
enters the video age to bring up the next level in digital signage. An audio-visual
film with dynamic images of the savory food menu began to be perceived as the
ultimate way to entice customers by evoking their taste buds with appetizing
visuals.
Of course,
technology has helped. And evolved. In an effort to attract more attention and
increase effectiveness, venders of digital signage have rapidly enhanced
features and capabilities for these displays. For example, displays have moved
from simple 2d screens to 3d auto-stereoscopic screens, screens featuring
multimodal forms of interaction are replacing static displays, and display-only
screens are being replaced by displays capable of recognizing user
characteristics. The dynamic digital menu board today combines digital signage
with the power of video.
Consumers, however, might be experiencing information overload characterized by exhibiting signs of display blindness, messaging fatigue and less optimal decision making.
Previous studies have shown that the use of video in digital signage can capture attention. Recent studies have examined how the use of video food ads in digital menu boards can influence more healthful eating choices. Methods included laboratory studies, eye-tracking studies and field studies where the effects of rotating images of healthful and less healthful food dishes were compared.
An Illustration : More Healthful Foods Vs Less Healthful foods
More healthful
Baked potatoes/Chicken Pizza/Grilled Chicken/Garden Salad/Grilled Chicken Sandwich/ Raw vegetables with baby carrots, celery, broccoli and cauliflower.
Less Healthful
French Fries/ Chicken Pepperoni pizza/Breaded Chicken/Breaded Chicken sandwich/Garden salad with Cheese and ranch dressing/ Raw vegetables with ranch dip.
With both sets of foods being similar, the restaurateur would have to make a judicious decision as to which food items to display in a video and which would bring in more sales.
Other Video Illustrations
Khazina Food Chain : In one outlet as many as six digital menu boards have been placed on the wall inside the restaurant. The video menu boards were dislayed in such a way as to display dynamic images alternately in all the six menu boards. The dynamic images displayed different items as in pizzas, curries, burgers, chicken kebabs, wraps, fried chicken and much more.
Burger king, the fast food giant, has strategically placed its videos at drive-through points within its restaurant premises, wherein the brightly light, intrusive messages were hard to miss. The restaurant found that they could actually increase sales by almost 40%
McDonalds’ also has multiple digital screens strategically placed on the wall inside most of their premises. They have at least 4-5 screens adorning their walls. Each of these screens displays food items which are ready on the stocks real-time, that is, the up-sells.Customers who came in waste no time in ordering from the same and get the food items fresh. Ice creams, wraps, chicken, burgers and many others are appetizingly displayed on a video. Studies reveal that they are more into promoting their combo offers and pairings.
One of the most illustrious digital signage displays has perhaps been manifested in the sports arena. Signs outside the stadium would announce this week’s matchups. Once the fan passes through the entrance,the way-finding digital boards guide him towards his seat, the concession stands, the restroom, cafeteria and guest services.
Further, when the fan
is comfortably settled in his seat , the digital screens keeps him abreast of
the action on the field,entertaining him with details of the participants : of
their family, interests, hobbies and social work, along with their performance
on the field.
With options of visual and audio-visual presentations, you can present your Hotel’s logo, brand name & offerings on the digital screen effectively.
A digital signage is visually compelling : it engages, entertains and informs
Enables Multi-location management by a single admin
The most cost -effective media platform for the hospitality business
Easy installation & operations
THOUSANDS OF MENU BOARD TEMPLATES
Excellent creatives Conceived by professional designers
If you log on to SignMenu marketplace, you will see a wide spectrum of templates from the Gallery offered – all free of cost ! You may choose a template that best fits your marketing message . SignMenu also offers the facility of modifying, editing or altering the templates as per your requirement, and assist you online in publishing the content onto your digital screen. A little knowlege in HTML on your part ( or someone who does) would help upload the final design onto your digital screen.
Starting a new Digital Signage board? We’ll help you figure out your digital signage needs & budget
PLAYLIST
A playlist of your Hotel services enables a schedule ( or prioritisation) of the different types of visuals which the digital screen will play one by one for your customers. Hence, you may first wish to highlight the hotel’s room amenities, followed by the bar & restaurant, and then showcase the popular poolside – all at select intervals, and the digital screen will showcase the same to your customers.
Digital Signage boards generally project a dynamic business. In the case of hotels and resorts, digital signage presents the name – the brand value – the reputation of the property apart from advertising its services, facilities & amenities. For these businesses, Signmenu provides an unique digital software solution for the hotel owner, whereby the hotel owner can access and monitor his digital advertising without even being present on the premises.
Manage multiple locations
Multi-location hotels and resorts normally present the numerous facilities / amenities which may be variable ie, a hotel on a sea beach may have a different set of facility offerings than a hotel of the same chain housed on a hill station. A marvel of digital software technology today is that the digital advertising of these multi location properties can be monitored by a single admin . Just one computer, is all a hotel owner needs to monitor and update content onto the digital screens of the hotels in different geographical locations. This is the unique ‘Cloud Based Programme’ initiated by Sign Menu.
No Hardware, No startup cost !
The best part of digital signage technology is that it obviates the need for hardware. Or rather, it entails the use of minimum hardware – only by way of a digital signage screen or a smart tv. A hotel owner can coordinate his entire digital advertising inputs and outputs through only a computer . Even the use of a media player is optional.
Run without internet access
For a hotel or a resort, it’s name determines it’s brand value and reputation. Hence, it is imperative for hotel owners to advertise the name of it’s hotel at all times. Today, digital signage technology entails essentially a computer and a digital screen. If for any reason the internet service blanks out temporarily, the digital screen will keep running and can be monitored by the computer. Alternatively, a pen drive or a memory stick can also light up the digital screen with as much glittering effect.
With options of visual and audio-visual presentations, you can present your restaurant’s logo, brand name & offerings on the digital screen effectively.
A digital signage is visually compelling : it engages, entertains and informs
Enables Multi-location management by a single admin
The most cost -effective media platform for the salon business
Easy installation & operations
THOUSAND’S OF MENU BOARD TEMPLATE
Excellent creatives Conceived by professional designers
If you log on to SignMenu marketplace, you will see a wide spectrum of templates from the Gallery offered – all free of cost ! You may choose a template that best fits your marketing message . SignMenu also offers the facility of modifying, editing or altering the templates as per your requirement, and assist you online in publishing the content onto your digital screen. A little knowlege in HTML on your part ( or someone who does) would help upload the final design onto your digital screen.
Starting a new Digital Signage board? We’ll help you figure out your digital signage needs & budget
PLAYLIST
A playlist of your Berger shop enables a schedule ( or prioritisation) of the different types of Bergers which the digital screen will play one by one for your customers. Hence, you may highlight a special item on offer repeatedly or at select intervals, and the digital screen will showcase the same to your customers.
Menu boards generally project a dynamic business. Items, services and graphics may need to be added or edited on a daily basis. Digital signage software helps you to do the needful. If , for example, you are away for a holiday with your family in the Bahamas and your restaurant menu board in New York needs to be updated – this can easily be done through your computer.
Manage multiple location
Another marvel of digital signage software. Multi-location menu boards of shops/stores/restaurants can be monitored by a single admin system . Assuming that you have done the modifications on the template saved in your computer, the single admin system updates the incremental change and uploads the same onto the display screen. Infact, Sign Menu’s “cloud based programme’ enables you to monitor & manage your multi-location digital screens without you even being physically present at the business sites.
No Hardware, No startup cost !
The best part of digital signage technology is that it obviates the need for hardware. Or rather, it entails the use of minimum hardware – only by way a Digital signage screen or a Smart Tv. Therefore, you do not need to invest in a media player.
Run without internet access
Digital signage technology entails essentially a computer and a digital screen. If for any reason the internet service blanks out temporarily, the digital screen will keep running and can be monitored by the computer. Alternatively, a pen drive or a memory stick can also light up the digital screen with as much glittering effect.
With more and more companies converging into the digital signage bandwagon, it becomes obvious that this puts pressure on the hardware and software technologists to innovate and come up with more economical and more user-friendly systems.
We have seen that the computer as a stand-alone device can deliver digital sjgnage content.
It is usually the needs of the business that determine the investment. In this regard, most businesses face a challenge when they estimate ROI and speculate on the bottomline.
However, it is expected that the current hardware devices will take digital signage to the next level. In the usage of digital signage most businesses quite naturally aim to lower costs while delivering the best visual content.
Currently, the computer, the media player and the digital screen or a Tv involves a cost , and the prices of each may vary significantly. In most cases businesses have at least one or more of these hardware already in use with them, although the sustainance and the optimum allocation of resources remain a challenge.
THE FUTURE
Artificial Intelligence will decide what and where to display on a digital screen
Data will be the core and the data processing will make the difference
Content will remain king
Digital signage is the most effective way to tie together people from diferent walks of life into a community, where-in they will have access to an abundance of infomation easily and quickly. This will further fine-tune customer profiling based on psychographics, and product offers catering to each profile. For example, in a quick service restaurant, a customer will be offered food or beverages choices based on data on his health and diet goals. This will allow for quicker customer choices and more efficiency in catering.
The rate of technological changes is faster than ever. Each year now brings fresh innovations in components or upgrades new ones. And competition between hardware vendors drives prices down, eventually benefitting the end-user. Hence, prices of LED screens, Media Players and computers as with computer peripherals are becoming cheaper by the day.
Software made easier to facilitate the following benefits
Cloud based Programmes ; Where-in restaurants, fast food chains, Salons, Spas, Gyms, Car repair garages can update content on the digital screen by remote control
Multi-store locations can be monitored by a single admin ie, the computer.
Enables Incoming and outgoing customer traffic management and in-store coordination
The digital screen can continue running content even if the internet connection blanks out. The URS’s stored in the computer facilitates this benefit.
Number & Statistics
In recent years there have been several researches, surveys and studies by several professional groups and the surveys do illuminate vividly the current trends in digital signage advertising. The most notable among them are surveys by Neilson, Arbitron and Russel Reynolds.
Recent studies by Neilson and Ambitron suggests that digital signage usage has directly increased the sales of several businesses – Fast foods, Retail, Automobile Garages, Salons & Spa centres, Pharma, Education, Healthcare, Hospitality, Asset Mansgement, by an average of 40% yearly.
Notable among them are Pizza Hut, McDonalds, KFC, GameStop (video gaming retailer), Vodafone, General Motors, Samsung as well as a host of small retailers like Papa Johns (a fast food outlet ), Benu Vaistine ( a pharma shop ), Meverick (Gas stations), Maceys, The Marlowe theatre, Westgate Resort & Casino and a host of others.
The studies also indicate a rapidly escalating trend in the usage of digital signage by 2020 – a significant 9% increase compounded year on year. No other advertising medium comes anywhere close to this .
The digital signage market is now estimated to be worth as much as $20 billion worldwide, with estimates for 2022 of between $30 and $35 billion, with an average CAGR of 5.7%.
The US currently accounts for around $5 billion of current valuation. Corporate digital signage and campus digital signage are still big sectors, and continue to grow.
We’re also seeing rapid growth in retail and outdoor digital signage, as well as hospitality. Use of interactive kiosks is also on the rise across business sectors.
A study from Russel Reynolds Associates emphatically endorses the recent trends in digital transformation which has impacted positively on the vast spectrum of businesses in the USA, Europe and the Asia-Pacific region.
Retail
Over 45% of shoppers say that digital displays can change what they buy because relevant information is served close to the point of purchase. of shoppers admit to social media increasing purchasing decisions.
8/10 customers have entered a store because of a digital sign catching their interest.
Digital media in public venues reaches more customers than videos on the Internet or Facebook.
70% agreed that digital advertising would influence their decision to buy advertised products in the future.
75 percent of people said they felt advertising on digital billboards stood out more than online ads, and 46 percent said they were more prominent than even television ads.
Hospitality
A guest’s impression of a hotel is formed in the first 10 minutes of arrival.
65% of travelers indicated they would be more likely to visit a hotel that offered self check-in kiosks.
Education
15 % of educational institutions see digital signage as crucial for the future of communication.
16% of school children use a smartphone and 47% use a tablet on a daily basis.
92% of students say that video increases the learning experience.
Applying technology to education helps students to reduce stress (42%), improve confidence (45%) and efficiency (60%), while also helping students to better prepare for class (65%).
Corporate
Good internal communications drives 30% higher employee productivity.
Digital Signage has over 50% effectiveness for brand awareness.
Restaurants
75% of customers say an easy to read menu is their top priority.
80% of adults have seen digital signage in the past month and 70% subsequently made an unplanned purchase.
30% of customers find digital menus influential for purchase of product.
Trade Shows
Event technology can help increase event attendance 22%, increase productivity 30%, and decrease costs 20-30%.
Health Care
Using distraction in clinical environments has been shown to reduce perceptions of pain, lower anxiety and stress and benefit clinicians.
Gym & Spa
Digital signs keep customers in your establishment longer.
Studying while moderately exercising may help individuals retain information better.
The gym and the spa are often a great place for a digital detox
This ties into the idea of using great user generated content in order to cement your audience with both their exercise regime and other likeminded individuals.
The following are the benefits of digital signage from the point of view of the business owner:-
Digital signage advertising presents the most dynamic and yet the most cost-effective form of advertising. It has eclipsed all the other major media vehicles ie, print, television, out-of-home media and the internet when it comes to customer engagement and sales.
Digital signage entices & engages new customers quicker and more effectively due to its appealing content, bright & bold digital graphics, videos and moving images.
Digital signage providesthe latest and updated offerings of the busienss,ie, a restaurant owner can advertise a special item or a combination of items on a particular day to increase his sales. Similarly, a Salon owner can advertise for specialised services for a particular duration.
Installation of Digital Signage is easy and very cost-effective. The only hardware investments that will be required by a business owner is an LED screen and a computer, and they are getting cheaper by the day.
Digital Signage Technology facilitates a single admin to monitor, modify, or edit multiplescreens placed in multi-location shops /chains – within the same city or anywhere.
Digital signage provides variable options for content design. Online companies such as Signmenu offer a bouquet of template and playlist servises including custom designs
Digital Signage provides a ‘feel good’ factor to the business. Hence, the suppliers and other vendors of the business like to be associated with a business which is open to new ideas and can innovate and create a perception of a ‘happening’ business.
In Quick-Serving-Resraurants (QSR ) the digital menu boards decrease waiting time to a good 35%. This reflects quicker ordering and coordination of the services, thereby increasing sales.
Other technology related benifits of digital signage
Touch Screen Kiosks : Mostly used by retailers to provide in-store guidance to customers, self service credit applications and advertisement of product line extensions. These are also installed by private sector offices and hotels to enable employees and customers an array of benefits such as wayfinding systems, loyalty programs, announcements and numerous corporate engagements.
In the digitally-fueled, smart phone-led society today, expectations of interactivity have touched new heights. Consumers today expect all relevant information relating to products, services, and brands to be on their mobile phones whenever they seek for it. This would enable them to make informed purchase decisions. Quite often, an adhoc, yet effective interaction by an advertiser through the mobile digital screen does result in impulse purchase decisions by the consumer.
On the other hand, the digital advertiser would also be eager to have a database of the consumer in terms of psychographics, demographics, consumer needs & preferences, and feedback. All this information will be later collated and presented to the numerous manufacturers and marketers for ideation of new products and updation of exixting ones..
Personalisation
Today, we live in the world of Brands in almost all product categories which provide a distictive personality to the product. And the consumer wants to be associated with the brand and all that it personifies. Here, Digital signage provides the consumer effective ways to ensure a personal identification with his favourite brand. By flashing the brand on it’s digital screen, audio-visual video presentations, pricing offers, discounts and loyalty programs – digital signage presents a symbiotic connect between the brand and it’s consumer. This also enhances the over-all retailing experience of the consumer.
Social Media Integration
While the latest trends indicate that imemberships of social media ( Facebook,Twitter,Instagram and others ) have been growing exponentially, the number of brands who have adapted to Digital Signage have also been growing as much concurrently. It is the retailers who have brought this consumer-brand connect closer by facilitating and encouraging customers to engage in twitting, blogging, commenting, or even uploading a YouTube Video on their favourite brand. Accordingly, the retailer too showcases the brand on his digital screen in-store and the customers are actively engaged on what is being displayed while they wait to see their own content displayed in real-time. Hence, the retaler today can facilitate social media integration with digital signage.
Digital Display Screens
We have come long way from the days of electronic billboards. A customer of a Quick Service Restaurant may not know what a Ultra-High Definition display screen is but he would anyways expect the best visual experience when it comes to digital signage. Thanks to the advancement of digital technology, digital signage users have a variety of options . Ultra-HD Scrrens, LED Screens and LCD Screens come in diffrent sizes and prices, all of which are known for their energy efficiency and durability.
Then again, different types of screens are required for different businesses. For instance, a digital menu board placed indoors of a restaurant will have a set of dimensions quite different from a digital signage of a hotel which could be placed atop it’s premises. The goal however, remains the same for both businesses – to attract potential customers by way of maximum impact by the best possible visual appeal.
Mobile Integration
Another marvel of digital technology makes possible dgital signage integration with mobile phones. Already, with the rapid increase of smartphones with touch-screen usage, advertisers today have access to, and a database of potential customers whom they wish to communicate through the cell phone.
Likewise, if the retailer or a restaurant owner has the contact number of his existing customers he can send his digital signage content and advertising messages through the mobile appps. This form of communication will be personalized as well as effective. The customer can be kept informed of a restaurants latest offerings, special menus, pricing offers and so on.
Beacon integration
Beacon integration provides a good synergy with digital signage in providing targeted marketed content for specific customers From deluxe hotels to swanky restaurants, from retail shops and sports stadiums, and from railway stations to airports,, there are a variety of industries that have successfully implemented beacon technology and are beginning to include it in their wider marketing strategies. While the technology for beacons has been around for a few years, it is gaining rapid momentum as it provides retailers with the mind-set of their customers, their behavior in-store as well as past behavior online. Beacon technology provides a holistic approach to customer orientation from which vital inputs go into product differentiation and positioning.
