Tag: how to increase sales

Digital Menu Board And FDA – Meeting Customer Expectations

The restaurant indistry in the US is thriving. As huge investments and profits make news locally and nationally, and the clamor for more and better fast food rise to a crescendo, the US Govt has stepped in with a word of caution to the restaurateur and it’s patrons, with its Food and Drug Administration ( FDA ) regulations.

The FDA was not really meant to play spoilsport for many quick service restaurants, as was apprehended initially. It merely wanted QSR’s to be transparent on it’s servings. The FDA guideline states that all QSR’s ( as also other categories of restaurants ) need to declare the sodium, fat and calorie content of their menu items, since these components impact on the health of the customer.
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Impact Of Video Menu boards In Restaurants With Digital Signage

In this tech-savvy and digitally-fuelled age, restaurants which have deployed digital signage systems with video integrations most often garner strong financials.

While digital signage menu boards have become imperative for point-of-sale locations of QSR’s, menu item promotions through video presentations have elicited unmatched visual appeal in enticing the potential customer and standing out in the fiercely competitive business milieu. 

Recent researches and studies show extremely favourable trends. Digital signage videos are 600% more effective than print and direct mail. Further, on a shorter duration video (30 secs to one minute ) a whopping 80% of respondents could retain and recall the content. Thus, on point-of-sale locations it has unmatched supremacy over all other advertising platforms. Continue reading “Impact Of Video Menu boards In Restaurants With Digital Signage”

Benefits and advantages of digital signage systems in Gymnasiums

Before or after a hard day at work, most people seek to relax, stay fit or unwind. While there are many ways to achieve these, for the more health-conscious, the gymnasium is almost a second home with its bouquet of workouts, excercises , entertainment and networking. Gymnasiums worldwide are synonymous with fitness and good health. The gymnasium business thrive as more and more people of all age groups and from all walks of life make good health and fitness a priority.

The advent of the Digital Signage era has seen gymnasiums as one of its strongest advocates, since communications, information and entertainment form the three pillars of the business. Continue reading “Benefits and advantages of digital signage systems in Gymnasiums”

Benefits of Digital Signage and the Hotel Industry

One of the strongest advocates of digital signage systems in recent years has been the hotel industry. With its upscale and plush decors coupled with the consistent vibrancy of it’s events calendar , the hotel engages with new people coming in virtually everyday.

Hence, hotels have a strong need to advertise. For growing it’s business as well as it’s brand equity.  For keeping competitors at bay. For providing a business conduit to their partners and local artists. For being the brand ambassador of tourism. For providing the best hospitality services. And much more.

Benefits Of Digital Signage Systems For Increasing The Hotel’s Business

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Designing digital signage menu boards without a designer

In the fiercely competetive business world of today, point of purchse displays can make or break a business. This is why marketers have spared no efforts to conceive new and fresh innovations in conveying their marketing message.  Bright and bold electronic displays placed within the business premises can create a stupendous visual impact and make a big difference to sales.

Today, online technology has enabled marketers to design a menu board or any digital display board independently and quickly. Alternatively, there are online companies such as Sign Menu who can custom design a digital menuboard or any digital signage online. For details please see www.signmenu.com.

Conventions, which have for decades advocated the assitance of advertising agencies and freelance designers become redundant in this internet age. By opting to design the menu board online the marketer saves time and costs.

The objectives of designing a digital menu board are :-

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Free digital signage menu board template

Online /Internet technology has enabled marketers to innovate on their advertising, many of whom are opting for online designing for their digital (electronic) signages.

Templates form a part of online designing. However, before we learn more on templates , we must first know why and by whom it is required.

Question:

Which businesses need menu board templates ?

Answer:

Any business which looks forward to a significant increase in point of purchase sales .Some examples would include restaurants, salons, gymnasiums , healthcare centers, educational institutes, car/garage services, hotels/resorts and the like.

Now, we come to the next question –

What are digital templates and why are they required for digital design creations?

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Static menu boards verses dynamic menu boards

Change is the essence of life. This axiom is manifested in all spheres of business including the realms of advertising. In recent times, dynamics in digital advertising adapted by restaurants worldwide presents a case in point.

Conventional business wisdom have warranted that the focus of a restaurant is primarily on its delectable and savory cuisines. It remains predominantly so. However, in a fiercely competitive environment, with varied offerings by numerous restaurants within the same vicinity, there was an increasing need for product differentiation and positioning. Further, the dynamics of  consumption habits and studies in consumer behavior made menu presentations a focal point in the marketing strategy of the restaureur.

Static menu boards

For many years, restaurant menus were in the form of a printed list on paper (with prices mentioned ), and/or , a chalk board menu placed just outside it’s front door. Much of this practice still exists today in larger multi-cuisine restaurants.

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Increase your business through Digital Signage

We first start by defining Digital Signage.

What is Digital Signage ?

Digital signage is essentially a point of purchase electronic display placed indoors or outdoors of a business premise, where-in the products, brands, and services of the business are highlighted.

In other words, Digital Signage content is essentially a marketing message, whereby the business owner expects a reaction from prospective customers by way of increase of footfalls to his shop, restaurant, salon, car service garage and  like businesses.

The digital signage concept is not really new. Advanced economies have adapted to this form of advertising in the form of electronic billboards, kiosks & Neon signs way back in the fifties and the sixties – which we see depicted in many Hollywood movies of that era .

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