In this tech-savvy and digitally-fuelled age, restaurants which have deployed digital signage systems with video integrations most often garner strong financials.
While digital signage menu boards have become imperative for point-of-sale locations of QSR’s, menu item promotions through video presentations have elicited unmatched visual appeal in enticing the potential customer and standing out in the fiercely competitive business milieu.
Recent researches and studies show extremely favourable trends. Digital signage videos are 600% more effective than print and direct mail. Further, on a shorter duration video (30 secs to one minute ) a whopping 80% of respondents could retain and recall the content. Thus, on point-of-sale locations it has unmatched supremacy over all other advertising platforms. Continue reading “Impact Of Video Menu boards In Restaurants With Digital Signage”